This Model-Approved Fitness Apparel Brand Is Our Newest Obsession

In 2011, PR veteran Robyn Berkley did what most New Yorkers dream of, but never get around to doing. After 15 years in the business, she quit her reputable job as partner of People’s Revolution and flew to Bali to become a certified yoga instructor. That life-changing experience became the catalyst for Live The Process, a beautifully curated health and wellness site that Robyn launched in May 2013 while she was slowly building a client roster with companies like Sophia Webster and SLT. By February 2014, Live The Process grew into a line of elevated activewear stocked with stylish workout essentials like leggings, sports bras and corseted leotards. First, it was picked up by Barneys. Then Net-a-Porter.

Live the Process Fall 2015

Live The Process Fall 2015; Image: Courtesy

That’s when the fanfare began. So far, the label has amassed a cult following that includes Rihanna, Beyoncé, Kim Kardashian and Naomi Watts, to name a few. It’s also become the go-to athleisure wear line for fashion models who want to break a sweat in style. Bar Refaeli is a fan; so is Alyssa Miller, the California stunner who was most recently linked with Jake Gyllenhaal. And that’s not all. To find out the runway regulars who can’t help but #LiveTheProcess, click on the gallery above.