Over the years, H&M has collaborated with different designers and high-end brands such as Karl Lagerfeld, Versace, Erdem, Kenzo, Alexander Wang, Viktor and Rolf, Comme des Garcons and more. The list is still growing with the announcement of a collaboration between Moschino and H&M by Moschino’s creative director, Jeremy Scott, last April 2018. After nearly half a year, one of the most anticipated collaborations will launch on November 8: Moschino [tv] H&M.
As a preview to the collection, the company released campaign photos by Steven Meisel that feature models Gigi Hadid, Vittoria Ceretti, Rianne Von Rompaey, Stella Maxwell, Soo Joo Park and Imaan Hammam, who were styled by Carlyne Cerf de Dudzeele.
The photos, inspired by a 1950s haute couture show, give off a retro vibe with the silver, gold, shiny and metallic fabrics, topped with accessories featuring the peace symbol. The designs came from Scott’s own past collections and the brand’s founder, Franco Moschino.
As if the collaboration could not get any more exciting and quirky, it doesn’t just feature menswear, womenswear and accessories, but pet apparel as well, a first for both brands.
H&M x Moschino will be available November 8 online and in selected H&M stores worldwide. And if past collabs are any indication, the collection is sure to sell out quickly.