News & Runway


Most anyone familiar with the shopping scene in Los Angeles knows the L.A. based shop (which also has a comprehensive website), Intuition boutique. Celebrities are constantly photographed shopping or coming out of the store, and many of the items sold online are accompanied by a photo of a young starlet wearing that very look.

Now, frugal shoppers can delight at the news that Intuition owner and stylist to the stars, Jaye Hersh has teamed up with Target to launch a budget-friendly accessories collection called HollywoodIntuition.

The collection includes of-the-moment handbags and pouches with handy straps and hardware detailing, colorful scarves, stackable bangles, statement necklaces, aviator sunglasses, reversible floppy hats, and Fashion Tape, a clear double-stick do-it-all apparel and body tape. The HollywoodIntuition collection will be hitting Target stores and Target’s online website on Sunday, July 12th and will be available through the spring of next year. The collection is slated to retail for between $2.99 (for headbands) and $29.99 (for handbags).

When asked about the collection, Hersh said that she and her team took the trends coming to the market and tried to “make them accessible to the Target audience based on the celebrities that come into my shop. I build my relationships with my customers and they keep coming back because they like my taste. I’m very approachable; I’m a working mom.”

















The affordable line has already attracted attention with celebrities and staple Intuition clients like Paris Hilton, Amanda Bynes, and Jenna Dewan snapping up pieces from the collection.     

Also hitting Target stores is Hersh’s self-help style book titled, Hollywood Intuition: It’s What Separates Fashion Victims from Fashion Victors, which offers her personal style tips for different types of women.