News & Runway


Los Angeles-based lingerie label Affinitas Intimates has just released their Spring ’09 Collection, introducing exciting new technology, styles, colors and chemises to the existing lineup of stylish yet affordable bras, panties, camisoles, babydolls, and bustiers.

New for Spring is lacy-yet-racy “Samantha,” consisting of a padded bra, demi padded bra, thong, hipster, camisole and chemise available in both black and white, seductively sweet “Mia,” consisting of a padded bra, thong, hipster and bustier in peach-trimmed cream, as well as an air-pad technology push-up bra added to select groups.  Additions to existing styles include Victorian era-influenced “Helen,” now available in bridal-ready white, and leopard print “Elisa,” who adds a chemise as well as the air-pad push-up bra in white and pink trim along with a matching thong to her menu.  Spring-perfect Sandra’s pastel items are now available in a soft pink, adorable Ingrid now comes in tropical turquoise as well as adds the air-pad push-up bra to her roster, and old-Hollywood glamour Ella’s polka-dot pieces are now offered in white with blue trim, adding a chemise and the air-pad push-up bra to boot.

Currently retailing at numerous specialty, boutique and online stores in the U.S. and Canada, bras sell for $23-$35, panties from $8 – $18, camisoles $25-$35, and babydolls, chemises and bustiers for $25-$45. 

Affinitas utilizes high-quality, soft materials sourced from all over the world to provide maximum comfort, such as cotton, microfiber, satin, French embroidered laces and even technologically advanced seamless materials that are stitch free, seam free and label free.  The brand offers consumers a wide range of basic, everyday styles as well as special occasion pieces, targeting young, fashionable women who want stylish, comfortable, high-quality lingerie at prices that won’t break the bank.