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Mimi Elashiry Launches Cheeky Swim with Boho-Themed Sydney Lunch

Mimi Elashiry Launches Cheeky Swim

Yesterday, October 8, saw Insta-star Mimi Elashiry officially launch her first-ever swimwear line at an intimate bohemian-inspired lunch in Sydney’s Double Bay.

Joined by Sydney’s style set including Samantha Harris and Natalie Roser, to name a few, Mimi discussed the inspiration behind her Cheeky Swim range, while models paraded the 16-piece range against the picturesque Harbourside backdrop. 

Mimi Elashiry Launches Cheeky Swim

Guests enjoyed laid-back tunes by DJ Dena Kaplan while throwing back organic juices and teas (because apparently it’s not 5 p.m somewhere) and chewing on a Moroccan feast. 

Check out all the action in our gallery below, and shop the collection here. Plus, if you want to meet the Insta-babe yourself, she’ll be personally meeting fans at Bondi Junction’s Glue Store this Saturday, October 10, from 1 p.m.

Photos: Life Without Andy/Glue Store