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Sally Hansen’s ManiMatch App Takes the Guesswork Out of Polish Selection


Image: Courtesy of Sally Hansen

Choosing the perfect shade to paint your nails can be somewhat overwhelming. You can’t always tell what a particular shade is going to look like until you dab some on. And with the gazillion of color options available at salons or drugstores, the task of finding the right hue to suit your skin tone, your mood or your outfit is made that much more difficult. There are too many options, yet so few fingernails available to try them on.

[ See: The Most-Wanted Nail Colors for Your Fall Manicure ]

Sally Hansen has solved this quandary with its new ManiMatch mobile app. The app allows you to try on a virtual rainbow of over 200 Sally Hansen polish shades on your nails before you buy. A simple scan of your hand from your smartphone enables you to instantly view your color choices. And with its personalized skin tone color suggestions, the app senses and analyzes the pigments in your hand, then matches its polish shades to the ones that best flatter your complexion, so there’s no guesswork involved. There’s no uploading, picture taking or manual data entry involved as the app works in real time. And with the process so easy, we guarantee you’ll end up experimenting with shades you’d never normally try.

[ See: 51 Cool and Easy Nail Designs That Anyone Can Pull Off ]

To kick off the app’s launch, Sally Hansen has opened up a pop-up shop in New York City this weekend. Stop by the SoHo spot at 120 Wooster Street to try out virtual manis at a polish-dispensing kiosk or sit down for a free mani with one of the manicurists on hand.