The Buzz Guide to NYFW Feb 2013

NY Fashion Week: Girl’s Best Friend Diary, Day 4 — Healthy Snacks

Organic Avenue has been getting even more buzz than usual this Fashion Week. A favorite of designers, publicists and editors during this time-crunched period, the raw/vegan/organic food and juice brand announced that they’ve teamed up with the CFDA for Fashion Week, offering its healthy juices and food half-off, along with one free juice, for models. The idea is to give overworked women a fast, convenient way to nourish themselves while staying healthy when they don’t have the time to focus on it. This is key! Not only for models, but for everyone else involved in the Fashion Week spectacle. Anyone who has been backstage knows that the grub served tends to be ridiculously unhealthy – I’m talking brownies and mayonnaise-filled sandwiches – ditto for surrounding events and food served at Lincoln Center, making Organic Avenue a seriously awesome best friend.

While my body can’t sustain being on all-juice cleanses given my active lifestyle, Organic Avenue has a fantastic option that works in raw food. They deliver the juices and food to your home in easy-to-tote, lightweight, spill-proof packaging, allowing you to stuff them haphazardly into your bag without worrying about spillage. Their juices are the most clean tasting and fantastic ones I’ve tried (some brands are so sugary, you feel like you might end your drink with a mouthful of cavities) and their food is amazing…seriously! Even some of my fellow vegan-hating blogger friends were trying to munch on my lasagna! I told them hands off, it’s a one person portion only!

They’ve also got a variety of salads (crispest lettuce you’ll ever try) and sweet snacks like coconut mousse and coconut yogurt (both dairy free and low in sugar while satisfying lingering sweet cravings…the texture of both is totally on point despite the lack of dairy).

As much as people like to sugarcoat things, Fashion Week can be laced with a lot of judgment, so you don’t exactly want to be caught noshing on Doritos or a gyro when you’re waiting for Jason Wu or Rag & Bone to start. It’s imperative, however, to snack regularly or risk waning energy or even worse, getting sick. Organic Avenue’s offerings are designed to not only nourish my body, but they give me the energy I need to make it through busy work days, while also leaving my breath clean and my spirits high – it’s pretty remarkable how what we eat effects our mood. Most of their foods are also packed with probiotics, the good bacteria essential for maintaining a healthy gut, this is especially important because few things can mess with your digestion the way stress can.

As an added bonus, I couldn’t even begin to count how many people I’ve met thanks to noshing on Organic Avenue. People inevitably ask me about the food/juices when they see me eating because pretty much everyone in the industry is either curious about the brand’s offerings or swears by it. Who knew Organic Avenue could be a modern gal’s networking tool?