The Buzz Guide to NYFW Feb 2013

NY Fashion Week: Girl’s Best Friend Diary, Day 1 Essential Foundation


The Fall 2013 shows at New York Fashion Week are about to kick off and given the frigid weather, it's more important than ever to think ahead and make sure I have all my essentials ready to go. I never know who I'm going to run into in New York City, but during Fashion Week, I'm guaranteed to see plenty of people I know, so looking my best is key. When it comes to makeup, everyone's best friend is a good foundation because, well, everything looks better when pores, fine lines, wrinkles and blemishes are visually minimized. Currently, I'm loving Elizabeth Arden's Flawless Finish Sponge-On Cream Makeup ($36.50), a cult classic that has been around for decades but was recently revamped to be even better than ever.

The foundation's creamy texture is perfect for when you're on the go and need something that will take you from day to night. It comes in a toteable two-tier compact for quick touch-ups which is crucial because no one wants to spend more time in the cramped bathrooms set up inside Lincoln Center's Fashion Week section than necessary. The texture is also lightweight so you can set it with powder without dehydrating your skin, something that's especially important given the dry air that inevitably comes with winter. In fact, the steadfast color base will stay put for 12 hours*, no matter how many layers of scarves and face masks you've put on (just remember to prep your skin with a primer). It's also infused with micronized diamond powder to reflect light, so odds are you won't need to apply highlighter on top of the foundation, at least not for your everyday look, since the foundation works to boost luminosity and radiance.

Now I'm headed off to start my Fashion Week at the BCBGMAXAZRIA show with my other best friend: my mother!

*Based on a US clinical study of 31 women aged 18-65 over a 12 hour period.