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Alicia Vikander Definitely Dazzles in Louis Vuitton’s High Jewelry Campaign

For some unknown reason, Alicia Vikander doesn’t flourish when posing before the lens of even the most established photographers. Prime examples are the covers of British ELLE, Vogue Japan, Harper’s Bazaar and countless Louis Vuitton advertising campaigns. Nicolas Ghesquière welcomed the Swedish actress as ambassador back in 2015. Now six years later she becomes the face of the brand’s latest high jewelry collection. Designed by Francesca Amfitheatrof, the collection pays tribute to Louis Vuitton himself in honor of his 200th birthday. In the flawless campaign image lensed by forum favorite Steven Meisel and styled by Carine Roitfeld, Alicia has quite frankly never looked better wearing a magnificent necklace composing of diamonds, emeralds and sapphires.

Louis Vuitton 'High Jewelry' 2021 : Alicia Vikander by Steven Meisel


The outcome garnered mixed feedback on our forums, however. “Infinitely better than other Alicia Vikander ads, but girl, if Meisel can’t breathe life into you…there is no hope,” stated dodencebt.

“She’s terrible in front of a camera, even Meisel can’t save her,” agreed dontbeadrag.

Léa Seydoux would’ve taken this to the next level. Alicia is very pretty, but also very boring,” noted Marc10.

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Lola701 felt the same way: “The campaign is great and timeless… But Léa Seydoux would have been more suited for this.”

“Better than the usual train wreck…” admitted marsnoop2.

“This might be her best campaign to date and that isn’t saying much. How is such a beautiful, model-looking actress unable to emote in front of the camera?” asked an underwhelmed Urban Stylin.

“Not sure if it’s just because I’m bias toward Steven Meisel, but I am loving this and it is without a doubt one of Alicia Vikander’s better and more photogenic of times in front of a camera. The portrait itself is undoubtedly flawless with Alicia’s perfect complexion, natural beauty and elegant poise here,” approved vogue28.

A hit or a miss? Join the conversation here.