Chanel loves having brand ambassadors and the iconic French fashion house’s current roster includes Margot Robbie, Marion Cotillard, Penélope Cruz and Lily-Rose Depp (to name a select few). Now Charlotte Casiraghi is added to the mix serving as the face of the Spring 2021 collection. Shot by photographic duo Inez van Lamsweerde and Vinoodh Matadin, the Monégasque royal and two-time Vogue Paris cover star is snapped at various lavish Monaco locations (including the villa adored by the late Karl Lagerfeld) for the series of glitzy images.
The campaign failed to impress the majority of our forum members. “Sorry to start the new year with salty comments, but sigh. Chanel officially does not look like a luxury brand anymore. It started with the Lily-Rose Depp campaign. The setting is predictable, Charlotte’s hair and makeup are predictable and the ‘Frenchness’ is predictable,” critiqued Benn98.
“I guess this is the era of young royals or celebrity offspring and in this case Charlotte is both so it makes sense. That being said she looks stiff and uncomfortable. There is nothing expensive about this,” voiced THD96.
YohjiAddict described the campaign as “totally amateur.”
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“This indeed looks very cheap and has no Chanel quality at all. If you’d have showed me the poolside picture out of context, I would’ve said it was Michael Kors Collection,” noted aracic.
“Yikes, when did Chanel of all things become Michael Kors?” asked RedSmokeRise.
“Without Karl Chanel ads now look like images lifted from a feature where mothers and daughters try to prove they can wear the same clothes as each other because ‘style is timeless,'” tigerrouge chimed in.
Although vogue28 loved the outcome: “I have a slight obsession with all things Monaco and Monaco’s royal family and have always fawned over Princess Caroline wearing Chanel — so I am ALL for this new partnership. Charlotte feels like a natural fit for Chanel and very much resembles a young Caroline here…”
See more from Chanel’s Spring 2021 campaign and join the conversation here.