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Nicolas Ghesquière Steps Behind the Lens for Louis Vuitton’s Fall 2020 Campaign

It’s been several years since Nicolas Ghesquière took the reins at Louis Vuitton and it’s fair to say that the vast majority of his advertising campaigns have failed to impress. Not even ads featuring Emma Stone, Selena Gomez or Catherine Deneuve have won over our forum members. Now the French designer steps behind the lens serving as photographer for the brand’s latest campaign. Calling upon a handful of his friends and muses for the occasion, Ghesquière welcomes Léa Seydoux, Lous and the Yakuza, Akon Changkou, Krow Kian, Sora Choi, Dina Asher-Smith, Stacy Martin, Noémie Merlant, Marina Foïs and Mariam de Vinzelle as the faces of the French fashion house’s Fall 2020 collection shot against a clean backdrop in his makeshift Paris studio.

Louis Vuitton F/W 2020.21 by Nicolas Ghesquière


The campaign became a topic of conversation on our forums. “The only thing that makes it pop are the color frames. This man killed Louis Vuitton,” declared Srdjan.

“R.I.P. fashion photography,” added an underwhelmed Ed...

“Another awful campaign by Louis Vuitton as expected. I can barely even remember the last time they did something good,” Nomar chimed in.

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But not everyone was disappointed. “Better than Collier Snore, the cast is very much to my liking, Stacy Martin and Sora Choi could sell me anything. The clothes look good. Not astounding or anything, but I expected much worse,” admitted YohjiAddict.

“More life in these images than any image Collier ever created for the brand,” agreed grimm.

“Thank god it’s not Collier Schorr!” proclaimed Lola701. “It’s almost embarrassing to see that this is better than Collier Schorr! It’s straightforward commercial fashion photography. Nothing wrong with that.”

Also pleasantly surprised was kenndale: “I don’t hate this. Everyone looks great.”

Louis Vuitton F/W 2020.21 by Nicolas Ghesquière


See Louis Vuitton’s Fall 2020 campaign in full and share your thoughts here.