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Emma Chamberlain Stars on Allure’s June/July 2020 Cover

Michelle Lee certainly has her finger on the pulse when it comes to picking cover subjects for Allure. She made history at the start of 2020 with a Billy Porter cover, gave us the Dixie Chicks for April and welcomed South Korean pop sensation Jihyo just last month. Now YouTube superstar Emma Chamberlain makes her debut on the beauty-focused magazine wearing Louis Vuitton courtesy of Leah Adicoff for Allure’s June/July cover captured by photographer Lindsay Ellary.

Allure June/July 2020 : Emma Chamberlain by Lindsay Ellary


The outcome failed to hit the spot for our forum members, however. “That’s the look we all had on our faces when we were told to stay at home,” pointed out an unimpressed Yohji.

“That is one ugly cover,” called out jal718.

“Why does she look so miserable? Awful, just like her Cosmopolitan cover,” critiqued Srdjan.

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Benn98 was also majorly underwhelmed: “Allure is a beauty magazine, why not go for a beauty vlogger instead? One that isn’t problematic? This is what happens when you hire an editor who has no understanding of the beauty industry. Michelle Lee is running this magazine as if it’s a lifestyle magazine. Beauty first!”

“This magazine is lost!” echoed caioherrero.

“Is this 2010? We’re still putting YouTubers on the covers of major women’s magazines? I don’t wanna see them, I wanna see Barbara Palvin or Candice Swanepoel. Thank god I didn’t renew my Allure subscription!” exclaimed ThickGlossies.

“A quick google search informed me who Emma Chamberlain actually is because I had zero clue otherwise (and evidently I don’t need to). A nonevent of an appearance for me, but it’s a perfectly OK cover image, has an American Vogue quality to it and I’ve certainly seen worse,” defended vogue28.

A hit or miss for Allure? Sound off and share your thoughts here.