There’s a certain roster of models, photographers, stylists, brands and magazines our forum members are bias toward. Steven Meisel’s one of those photographers who can almost do no wrong. Just like his advertising campaigns for Moschino and Zara, Meisel’s campaigns for Max Mara always impress (like Fall 2017 with Grace Elizabeth, Spring 2018 with Cara Taylor, Pre-Fall 2018 with Fei Fei Sun and last season’s extravaganza). The Italian fashion brand’s Fall 2019 campaign follows suit with Meisel shooting a whole host of models, including Mona Tougaard, Emily Driver, Bente Oort, Anok Yai and Hyun Ji Shin, leaping across the studio in the classic and chic photos.
Our forums were head over heels for the campaign. “Stunning girls, stunning ad. Max Mara never lets me down,” applauded mathiaskatz.
“Undoubtedly one of my favorite fashion campaigns ever. Meisel magic!” raved Ed..
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“It’s very dynamic and it sells the clothes in the way ad campaigns did before the 2010s, I like it,” approved dodencebt.
Sharing the same enthusiasm toward the campaign was bluestar: “Love the energy of this campaign. The clothes look great and the girls look beautiful.”
“This campaign has grown on me to no end, transporting me back to the good old days when American Vogue would be filled with those jumping editorials shot in the studio. Meisel captured the collection perfectly against the white backdrop, love the sense of motion with each image, too!” said Vogue28.
“Classic Max Mara. I loooove this!” declared Royal-Galliano.
“I really do love this campaign. Really feels nostalgic in the best way,” agreed kenndale.
“Simple, but effective enough. Emily (above) looks like a pro,” noted ForTheImage.
“Emily looks amazing! Love Max Mara ads,” commented anlabe32.
Also quick to point out their favorite models was bluebanter: “Wow, I love this campaign. Mona and Hyun Ji are my favorites here.”
See the full campaign in all its glory and share your thoughts with us here.