Vogue means business when it comes to integrating digital media with print. In December, the magazine unveiled its first digital cover featuring newlyweds Priyanka Chopra and Nick Jonas and now the magazine has delivered its second animated cover to coincide with the April 2019 print edition, starring model-of-the-moment Bella Hadid. Photographed and directed by Gordon von Steiner, Bella takes to the city of Paris while paying homage to past cover girls like Lisa Fonssagrives. In the moving cover image (below), stylist Jorden Bickham opted for a red Givenchy number and a featured hat from Koché.
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On our exclusive digital cover, here is @bellahadid as you’ve never seen her before. Neck out like Marella Agnelli, with hands on hips in the manner of such impossibly elegant past Vogue cover girls as Lisa Fonssagrives and Sunny Harnett, Hadid is the picture of poise. Ladylike polish is feeling fresh and relevant now that fashion has returned to the idea of heritage and refocused on value and craftsmanship. Her strapless red dress, made of an adaptable technical crepe, was designed by @givenchyofficial’s Clare Waight Keller; the dream of a marabou hat by Christelle Kocher of @koche. Tap the link in our bio to see more. Director @gvsgvs Fashion Editor @jordenbickham DP @stuart_winecoff Producer @kelmcgee23 Set Design @andyhillmanstudio Hair @laurentphilippon Makeup @jenmyles Manicure @chloedesmarchelier Post @aandefilm Production @prodn_artandcommerce Earrings @marcopanconesi
Are digital covers…worth it? “That digital cover is magnificent! Really intriguing to watch. I wish that was an actual cover, would’ve been a great fit for the May issue,” applauded slayage upon first look.
“Should’ve been a real cover. What a waste,” said HodanChloe.
“Wow! This would be amazing in print, so sad it’s only digital,” jorgepalomo echoed.
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Bluebanter felt the same way, writing, “Bella’s cover is actually much better than the print covers!”
“I actually love the look of that shoot etc but I hate the idea of a digital cover. Would have been amazing in print, especially the video featuring the McQueen look,” voiced Bertrando3.
The outcome wasn’t to everyone’s taste, however. “Why they think we would need this cover… and with her?” mused IndigoHomme.
“I’m not getting the appeal of a legless Bella, the room looks like it’s been condemned, and if you tried to convince an old-style ballet teacher that holding your body like that was creating elegant lines, you’d get the stick on the back of your legs,” tigerrouge commented.
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Fall 2019 was a turning-point season, a moment to think hard about value and all the meanings therein. And nowhere more so than in Paris, where designers offered clothes of incalculable beauty, created by marrying old-world practices with future-minded aspirations. Modern girls, after all, want to invest wisely in extraordinary things. And so, on that final day of fashion month, the thoroughly modern @bellahadid struck a few iconic supermodel poses for Vogue. Bonjour, Bella du jour! Shown here, from Sarah Burton for @alexandermcqueen, a dress of silk taffeta constructed from a single piece of fabric micro-tucked through the bodice. A rose by another designer is not this. . .Tap the link in bio to see more of Bella du Jour! Director @gvsgvs Fashion Editor @jordenbickham DP @stuart_winecoff Producer @kelmcgee23 Set Design @andyhillmanstudio Hair @laurentphilippon Makeup @jenmyles Manicure @chloedesmarchelier Post @aandefilm Production @prodn_artandcommerce Music "Think High" by @officialprincecharlez
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