Clearly Michael Kors loves to feature vintage cars in his advertising campaigns. Vanessa Moody took to the backseat for the brand’s Spring 2016 ad campaign, Sasha Pivovarova did the same for the resort offering and before that, Natasha Poly reclined in the back of a luxurious car back in 2015. Now it’s Freja Beha Erichsen’s turn to do the honors as the new face of Michael Kors for Fall 2016. Mario Testino returns once again as Kors’ photographer of choice, capturing Freja in the designer’s latest wares, which are almost overshadowed by the stunning interior of the vintage vehicle.
Is it time to leave the cars in the garage? “Reminds me too much of Louis Vuitton’s Fall 2011 campaign. Happy to see Freja though but it’s time to move on from the backseat after four times,” anlabe32 stated straight away.
“Exactly how I feel… I wish he could do something new in all his ads. I feel like he just needs to add a vehicle into the ads,” replied a deflated TaylorBinque.
“He might as well open a chain of Kors Kars, showrooms where you can buy the cars AND the clothes, but maybe not a lady for the backseat,” laughed tigerrouge.
Sharing the same attitude was elle_gb, writing, “Same old concept but Freja looks quite modern though.”
“So he’s basically casting whichever mid-2000s model opens his show the previous season. I like it though. Freja brings an edge to brands, which is needed sometimes,” admitted a forthcoming SpeakThatJDunn.
TeeVanity sure was a fan of the casting, exclaiming, “Well done, the incredible Freja doesn’t disappoint.”
“I’m not sure. Freja is not a good choice for MK. She just doesn’t fit the brand,” declared narcyza.
“Not my cup of tea and she is not the typical Michael Kors woman,” DutchHomme chimed in.
See the rest of the campaign and join the debate here.