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First Look: Kate Moss Models Gucci’s ‘Jackie’ Handbag for New Ad Campaign (Forum Buzz)

It was well-documented back in June that Kate Moss was shooting an advertising campaign for Gucci and now our forums have an exclusive preview of the campaign. Lensed by Mert Alas and Marcus Piggott, the first images show the British model in paparazzi-style photos donning ready-to-wear, leather goods and eyewear from the Italian fashion house. It’s not yet confirmed as to what the campaign is for, but rumors speculate Frida Giannini, Gucci’s creative director, tapped Kate for the brand’s “Jackie” handbag ads, which are set to be released after the mainline Fall 2014 fashion spots.

Ad Campaign Preview Gucci Fall 2014 Kate Moss Mert & Marcus


Our forum members aren’t so enamored by the previews. “This is supposed to SELL the Jackie bag? You see a clear shot of it a total of…..ZERO times. And the third shot you only see the HANDLE!  Kate isn’t a Gucci Girl. She doesn’t even go here,” commented Kite.

“That 4th shot…seriously? It looks like a paparazzi photo. The art direction is terrible,” wrote orchidee.

Another member left underwhelmed was tigerrogue: “Every element of this campaign has seen better days, from the design of the Jackie, to the styling, to how Kate looks in each shot. It all seems so tired and mundane. When I saw the title of this thread, what I saw in my mind’s eye was not what I got.”

“What are they thinking? They can’t make a good campaign to save their life. This does not look luxurious nor expensive,” proclaimed gazebo.

Are you a fan of the campaign via the previews thus far? See inside the thread for more images and share your own opinion here.