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Mrs Australia Kate Johnson’s Bid to Redefine Beauty

Kate Johnson Beautiful You Australia

Image: Natalie Roser/ Beautiful You Australia

Even the most beautiful women in the world have beauty complexes, including pageant queen and winner of Mrs Australia, Kate Johnson. This inspirational model is always using her beauty for the greater good, and was even discovered during the 2007 Pink Ribbon Campaign to promote breast cancer awareness. Now in 2014, she wears the crown as Mrs Australia and as an ambassador of Beautiful You Australia, she hopes to redefine beauty.

Kate admits she has been a victim of the media’s portrayal of what beauty should be in her teenage years, thinking that glossy magazines and TV showcased the most beautiful people this world has to offer. “It killed me inside that I looked nothing like them,” she tells theFashionSpot. “Thankfully, my own life experiences have knocked some sense into me.”

Today, Kate sees beauty in the little quirks that separate us from the pack, making reference to model Jess Hart’s gap-toothed smile. But at the same time, this charitable model wants to unlink beauty and the exterior.

“Physical beauty is admirable, though definitely not what turns my head the most,” she explains. “How you feel and how you make someone else feel is the most beautiful thing in the world. I am a big believer in beauty coming from the heart.”

Kate Johnson Mrs Australia

Image: Natalie Roser/ Beautiful You Australia

But as a model, she’s hoping that the media can clean up its act to help stop the diminishing of self-esteem in society.

“Models play a huge role in mass media, influencing what society views as the ideal body type,” she says. “In the years I’ve been modelling, I’ve not personally worked with or come across any models with an eating disorder. Though the fact it happens elsewhere means we’re all tarnished with the same brush.”

On September 13 and 14, Kate will step up to the plate as celebrity ambassador for Beautiful You Australia alongside Jules Sebastian and Carmelo Pizzino, and she couldn’t be happier about being able to pass her message on to others. “It’s important for young girls to know that models, and pageant queens for that matter, aren’t perfect, so there’s no need for them to be,” she explains.

If you’re also wanting to put an end to the endless battle of defining beauty, looking for a little bit of positive reinforcement or would like to meet Kate in the flesh, you can buy tickets to the event here.