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Witchery Picks Strapping Non-Models for Its Latest Campaign

Witchery X Oliver Grand


For the very first time, Australian retail chain Witchery has tapped not just one, but three non-model talents to front its July men’s campaign. Through a partnership with men’s luxury lifestyle blog Oliver Grand by Jesse Arifien and Gabrielle Weller, the campaign will feature three “real” men, who are each extremely talented and stylish, gracing its shop windows and social media channels until July 24.

AFL footballer Jimmy Bartel, architect and interior designer Nick Tobias and the man with the curly moustache, hair guru Richard Kavanagh, were the chosen ones for the campaign, all being leaders in their fields. They all have very different concepts of style, too, so if you’ve got a man in your life who needs a bit of a styling boost, maybe he could take some inspiration from this mixed bunch.

Jimmy loves versatile pieces and basics, Nick loves to look neat and groomed for his architectural commitments and Richard, who looks to Marc Jacobs as his style icon, values originality and self-expression. Models or not, these three iconic Australian men are pretty easy on the eye. If you’ve already raked in a favourite guy, you can read more about that strapping fellow, or each and every member of the attractive trio, over on the Witchery blog.