G-Beauty Is the Latest Skin Care Craze

K-beauty, J-beauty, A-beauty. Beauty has been taking us around the world lately and there is some tight competition. Korea’s hydrating sheet masks and Australia’s natural formulas have beauty junkies buzzing, but there’s another strong contender: Germany. G-beauty is very much a thing. A lot of the products It girls are name-dropping all over Instagram come from Germany.

What Makes German Beauty Special

German beauty is no-nonsense and purposeful. Head of International Education and Training for QMS Medicosmetics Rowan Hall-Farrise says that G-beauty is health- and science-led, focusing on wellness and keeping your body (including your skin) in optimum condition. Amala Executive Director, Global Marketing Joi Ruud points out that German beauty is unique because it marries pioneering expertise with serious, science-backed results. Basically, the best of both worlds.

Board certified dermatologist and creator of Royal Fern Dr. Timm Golueke adds that German beauty brands are dedicated to using high-quality ingredients and clean production and also have stricter regulations to adhere to. “I always say that it’s like German engineering, but for your skin.”

Golueke explains that there’s an interest in harnessing the power of nature to treat skin. “We were taught that there are effective local ingredients that provide visible benefits. For example, the royal fern plant that is the star ingredient in the patented Royal Fern Complex found in our products is grown in Germany.”

Hate gimmicks? You’ll love German beauty. “We tend to not follow fads, but instead use our experience to bring the most effective products to our clients,” says Golueke. Hall-Farrise seconds this. “German beauty sticks to the science-led ethos rather than being driven by fads, trends or fashion — so it’s timeless. People are looking for products with immediate and lasting results.”

G-Beauty Innovation

Hall-Farrise makes it clear that German beauty isn’t against new ingredients. It’s just that they must deliver top-notch results consistently to be considered. Ruud explains that brands are going beyond traditional botanicals, like lavender and rose, to breakthrough plant-derived actives from the latest natural biotechnology.

Now the rest of the world is catching on with more and more G-beauty brands becoming readily available. Check out the slideshow above to see the best G-beauty has to offer.