When it comes to foundation, most of us only apply it to our faces. But leave it to Kim Kardashian to change the game. She recently revealed that she’s been using body makeup for years to cover up her psoriasis, but now that her go-to formula is discontinued, she’s taking matters into her own hands.
Kim has been working on a body collection for KKW Beauty for over a year. The collection features Skin Perfecting Body Foundation, Skin Perfecting Body Shimmer, Loose Shimmer Powder for Face & Body and a Body Brush. The formulas are meant to be layered to achieve the coverage and glow you desire. Summer and all the sweat and stickiness that comes with it may seem like an odd time to release body foundation, but Kim’s new offering is waterproof and transfer-proof.
The Skin Perfecting Body Foundation comes in seven shades and costs $45. The Loose Shimmer Powder costs $27 and the three-shade strong Skin Perfecting Body Shimmer will run you $35. (In case you’re interested, you can pick up the whole collection for $200.) The new collection drops on June 21 at KKW Beauty.