Burberry is known for its iconic check pattern, but there’s a new way to show your love for the brand. The fashion institution just released a monogram collection with pieces featuring the interlocking initials “TB” as an homage to founder Thomas Burberry.

“When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary,” said Creative Officer Riccardo Tisci regarding the development of the brand’s new calling card.

 

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Introducing the Monogram collection, launching 22 May. A contemporary celebration of our #ThomasBurberryMonogram . Starring @GigiHadid in her first campaign for #Burberry, #RiccardoTisci commissioned a team of British creatives, #NickKnight, #PeterSaville and #KatyEngland, to capture the new collection . ‘What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand. Alongside some of the most talented creative icons of today and tomorrow, I am so proud of what we achieved together with this campaign.’ Riccardo Tisci . Make-up by #IsamayaFfrench Hair styled by #GaryGill . Click the link in bio to discover the campaign and be one of the first to shop the collection . #BurberryGeneration #TBRT

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He tapped Gigi Hadid to be the face of the collection and the campaign has her portraying four so-called characters representing the brand’s new aesthetic: the lady, the gentleman, the boy and the girl. In keeping with the theme, her outfits range from oversized sweaters and hoodies to ladylike silk skirts.

 

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@GigiHadid unveils the new Monogram collection, launching 22 May . A modern approach to the classics . “When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house. I quickly became very interested in Thomas Burberry and who he was, not only as an inventor and innovator but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary.” Riccardo Tisci . Captured in a campaign created by #NickKnight, #PeterSaville and #KatyEngland . Make-up by #IsamayaFfrench Hair styled by #GaryGill . Click the link in bio to discover the campaign and be one of the first to shop the collection before it launches . #ThomasBurberryMonogram #BurberryGeneration #TBRT

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The new monogram must-haves are now available via Burberry’s website.