It seems as though everyone is jumping into the cosmetics game, with reports of Ariana Grande trademarking Thank U, Next and Rihanna trademarking Fenty Skin. Next up is Hailey Bieber, who has reportedly just trademarked Bieber Beauty.
Under the trademark, it was stated that beauty and cosmetic products will be launched through Bieber Beauty. Currently, Bieber endorses bareMinerals, even promoting the brand on her personal Instagram account…but maybe soon they’ll be competitors.
This isn’t the first time Bieber has trademarked a brand name. Last October, she also filed “Hailey Bieber” in order to create her own fashion line, following in the footsteps of her husband’s yet-to-launch Drew House. No word yet on Bieber’s plans for her fashion and beauty brands — perhaps she’s just keeping her options open.