Over the years, Demi Lovato has endured numerous insults and comments about her weight, which contributed to her struggle with eating disorders and mental health issues. She has inspired many with her resilience and is now even the face of Fabletics, an online sportswear retail company.
A strong proponent of body positivity, Lovato was quick to call out Instagram for allowing a fat-shaming ad for video game Game of Sultans. She expressed her anger on her Instagram stories, saying, “Why is this fat-shaming bullshit on my feed? So many things wrong with this ad.” She went on to say, “This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder.”
She ended her rant by asking Instagram to take action: “So please Instagram, keep this bullshit off mine and other’s feeds who could be easily affected by this disgusting advertisement. With how aware people are becoming of mental health and mental illnesses, I expect you guys to know better by allowing this advertisement to be allowed on your app. And shame on the game.”
An Instagram representative told TMZ that the ad was approved by mistake and actually violates the company’s policy: “We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.”