News & Runway

Gigi Hadid Shot Zayn Malik for Versus Versace’s Steamy Spring 2017 Campaign

Back in October, Zayn Malik announced that he’d be partnering with the great Donatella Versace on a capsule collection for Versus, Versace’s younger, hipper sibling line. Zayn also signed on as the face of Versus, making his first official appearance in the brand’s Spring 2017 campaign. He and model Adwoa Aboah star in the #VersusUncensored photos, lensed by none other than Zayn’s girlfriend, Versace mainstay Gigi Hadid.

It all makes perfect sense. After all, Zayn x Versus wouldn’t exist without Gigi. Though Donatella and Zayn met several years ago (during his One Direction days), it was Zayn’s romantic involvement with Gigi that really brought the design duo together. “I met [Zayn] again when he started to date Gigi, who I work with all the time. And he impressed me very much — he was so mature, so thoughtful, treated her like such a gentleman,” Donatella told the New York Times. “They are very nice young people, a lovely couple, in fact. And then he told me how much he loved fashion. It was then I knew he was the right face for what I had in mind.”

Perhaps Donatella thought a steamy couples’ shoot would be too derivative of Vogue. Perhaps she wanted to capitalize on the whole Instagirls-going-behind-the-lens trend. Either way, Donatella enlisted Gigi as campaign photographer rather than campaign star and, yet again, the multihyphenate proved her talents know no bounds.

Shot in a suite at the Chateau Marmont in Los Angeles using only iPhones and digital cameras, the photos capture “everything that is special about Zayn, Gigi and Adwoa,” said Donatella in a press release. “They are young people who define the mood of their generation with their honesty, energy and their love.”

The key word being energy. While the official campaign photos are fairly toned down, the outtakes, which Zayn posted to Instagram, are steamy AF. (Scroll through the post below for a BTS video in which Zayn and Gigi share an offscreen kiss.)

#versusuncensored

A post shared by Zayn Malik (@zayn) on

Check out the official Versus Versace Spring 2017 campaign images in the gallery below. (And stay tuned for more on Zayn x Versus, dropping this May.)