News & Runway

Interview: Ginger & Smart Talk Family Balance and Label Expansion

Ginger & Smart launched its Spring 2015 collection at Mercedes-Benz Fashion Week on Tuesday, April 14. TheFashionSpot caught up with design duo Alexandra and Genevieve Smart just an hour ahead of their show, to talk about juggling family life with the business of fashion, the new collection and what’s coming up for the label.

Photo: Josephine Willcox for theFashionSpot

Photo: Josephine Willcox for theFashionSpot

Genevieve tells us there’s really no such thing as balance in their lives, with both sisters also working mothers. “It’s about dividing our time and being really focused on what’s there in front of us,” she explains.

“Ever since we’ve started the business we’ve had kids, so this is all we’ve ever really known,” Alexandra adds. “It’s really important that mums keep their identity and do their thing and balance it with kids.”

That said, the pair are keeping themselves very busy, and are already hinting at branching out into other areas. “Our minds are always ticking with new ideas,” Genevieve explains. “It’s just about being patient and rolling it out at the right time for the brand.”

Considering this label started with selling candles and has now expanded with a fully fledged clothing label, diffusion line, accessories and shoes, the sky really is the limit for the Smart sisters.

See the entire Ginger & Smart Spring 2015 runway here.