News & Runway

SKINNY JEANS WITH SKINNY GENES

Millions of fashion lovers are a big fan of skinny jeans.  It’s a known fact that when you put on a great pair of skinnies, you look and feel like a superstar.  It’s also a fact that after a few hours of wearing them, gravity sets in, and they begin to droop, bunch and ride up. This has always been the annoying trade-off associated with the Skinny Jean.  But things are about to change….

 

Popular denim brand Red Engine decided it was time to fight science with science. They made it their mission to stop gravity in it’s tracks, by creating a stylish selection of "Skinny Jeans, with Skinny Genes!"  Teaming up with renowned fiber scientists at DOW XLA™, Red Engine’s Fall ’09 collection is cut from high quality denim made with DOW XLA™Re:Flex4™ Fiber. This patent-pending stretch denim fabric technology adapts to the body’s silhouette with a custom-like fit, thanks to it’s multi-dimensional 4 way flexibility and sole objective: keep skinny jeans, well… skinny.

Red Engine’s DOW XLA™Re:Flex4™ Jeans ($144 – $170, at fine boutiques nationwide) are the first and only skinny jeans scientifically engineered to stay comfortable, sexy and stylish from the moment you put them on, to the moment you take them off.