News & Runway

LONGCHAMP CELEBRATES THE 20TH ANNIVERSARY OF ANDAM

If there’s one thing for sure, it’s that Longchamp knows how to celebrate anniversaries. It was nearly a year ago, but their 60th anniversary celebration held at their New York City Soho boutique still stands out as one of the best fashion-related parties I’ve ever attended.

Now the French leather and luxury goods company is celebrating another anniversary – that of ANDAM (Association Nationale pour le Développement des Arts de la Mode). The organization, which promotes emerging French and international fashion talent, is having its 20th anniversary feted via a creative collaboration of three of their previous ANDAM Fashion Award winners.  Every one of the resulting designs are nothing short of utterly covetable.

Jeremy Scott, Charles Anastase and the design duo Bless were selected by ANDAM and invited to create limited editions of Longchamp’s Le Pliage bag. Jeremy Scott pictured himself as a “nouveau samurai”, emerging from the bag in a red silk kimono. Charles Anastase, meanwhile, has chosen to use Le Pliage as a blank canvas on which to create two illustrations – a sketch of a pair of ballet shoes accompanied by the handwritten message “I could sleep 24 hours a day”, and a drawing of Persian cats with the words “In my heart or in my hand”. Lastly, and perhabs most innovatively, the duo behind Bless has created a bag that can be folded inside its own circular leather handles and worn as a bracelet.  Talk about working double duty!

The three limited edition Le Pliage bags will be available in the Longchamp boutiques and selected concept stores worldwide beginning on October 1st.