Stylist Joanna Maxham left a career in international marketing to start her own line of elegant accessories. She partnered with a small, esteemed atelier in Italy to draw on the wealth of their 30 years of experience in crafting unique products.
Joanna is inspired by active, urban women who like clean-cut designs, but are in touch with their feminine side.
“Classic style is timeless” is the theme for luxury Italian handbag designer Joanna’s Maxham Fall 2009 collection featuring sumptuous leather, edgy shapes and classic details that embrace the modern woman’s lifestyle from the boardroom to lazy weekends in exotic places.
Joanna Maxham’s bags are born in a small Italian village, situated in the Marche/Abruzzo region – famous for centuries as the center of leather industry in Europe. This unique placement gives Maxham access to the most passionate and skilled craftspeople, amazing leathers and top quality hardware.
The brand’s manufacturing partner is one of the increasingly scarce artisan “pelletteria’s,” family owned and managed for two generations, and affiliated with other exclusive European and international brands in the luxury market. Using artisan techniques, the leather is carefully cut by hand or by metal moulds by master patternmakers. The leather is then passed on to a small team of seamstresses who create the body of the bag. Foot-operated sawing machines allow the artisans to control the speed and pressure applied, which results in strong and perfectly straight seams. Additional craftsmen work on the lining and small detailing that complete each carefully designed Johanna Maxham handbag.
The Fall 2009 collection invokes images of fashion icons poised in the front row at fashion week as the Joanna Maxham “Cast Away” bag sits perched as fashion photographers’ flashbulbs snap away.
“The New Yorker” is the bag for a city girl wearing chic, layers, boots, opaque tights as she shops in Soho on an overcast weekend.
The Gallery Clutch can be pictured on the arm of a young Hollywood starlet posing for paparazzi.
For more information on the Joanna Maxham collection, visit www.joannamaxham.com
SPECIAL OFFER FOR TFS READERS: ENTER TO WIN A JOANNA MAXHAM KEYCHAIN PURSE
Use this coin purse to stylishly manage your loose change. This hot little number features Joanna Maxham’s signature embossed Italian calf leather, zipped closure, and golden ribbed lining.
Retail price $79.00