A number of my close childhood friends ended-up going to Harvard for their undergraduate degrees, and so I’ve been hearing chatter about the university’s financial losses for awhile now. When hearing about the financial troubles, however, it never dawned on me that they might spawn a fashion line.
It turns out Harvard does, apparently, think outside of the box. They’re capitalizing on the trend of all things preppy chic, along with their prestigious name, by collaborating with a private label tailored clothing manufacturer, Wearwolf Group, for a fashion clothing line called Harvard Yard (named after the school’s center sprawling lawn). Wearwolf now has the license for the university’s name to produce a contemporary men’s wear collection based on the classic “Ivy League style.” The 10 year global license includes men’s, women’s. and children’s apparel. This marks the first time an Ivy league university is delving into clothing for anything other than university emblazoned sweatpants, sweatshirts, and the likes.
We can expect to see tapered short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets, and dressy, among other “ivy staples” though the name “Harvard” will only appear on the garments inside labels. For an idea of price, pants will retail for between $195 and $225, wovens will go for between $165 and $225, and sport coats will go for about $495. Clearly nothing at Harvard comes cheap.