Cacharel, one of France’s quintessential ready to wear houses, declared last December that it would no longer stage formal runway shows during Paris Fashion Week. Now, the company will now attempt a comeback via a spring collection that will be shown in September during Paris Fashion Week.
Cacharel dates back to 1962, when the brand’s first iteration was created by the son of a sewing machine salesman, Jean Bousquet. Bousquet was immersed in design from early childhood, and he was educated as a tailor at a technical college. The house’s last Spring/Summer show was designed by Mark Eley and Wakako Kishimoto, and marked Cacharel’s 50th anniversary. It was the duo’s first show for the brand after replacing the husband and wife design team Suzanne Clements and Inacio Ribeiro, who left in 2007. Eley and Kishimoto are now gone (they left in November after two seasons), and there is a new design team in place, though no one creative director at the helm.
The house’s managing director, Marc Ramanantsoa, who joined Cacharel in October to help re-launch the brand, said that spring has historically been the strongest season for Cacharel. With light, feminine clothes, they are looking to stay true to their roots while taking the house into a new modern direction.
Cacharel, in its attempt to make their house relevant to a new generation, released a re-edition of their iconic Liberty-print pieces from the 1970’s, using original retro patterns and prints on modern designs which have proven to be successful for the house. The ready to wear label has also partnered with Colombian painter Alberto Vejarano for new art-inspired prints that have already been well received.
Stand-alone Cacharel stores are planned for Paris, New York, Tokyo, Milan, and Dubai, among other key cities. Meanwhile, we have an exciting addition to the Paris line-up to look forward to!