Urban Outfitters is the latest retailer to collaborate with established designers.
Starting this May they’ll be scooping up indie designers to create lower-end lines of their trademark designs exclusively for the hip store.
Los Angeles-based Geren Ford, whose pieces currently sell at higher end shops like Neiman Marcus and Bergdorf Goodman, is the first in line for this partnership.
Ford’s HAWKS collection will be filled with vintage-inspired looks that have regained modernity. Hints of nautical style, menswear, and femininity combine in the range of youthful high-waisted shorts and playful dresses. Retailing for $48-128, HAWKS is already trickling into UO stores and their online shop.
Then Pratt graduate Samantha Pleet’s Rapscallion line will hit UO stores in late summer. Her artistic but wearable designs recall fairy tale characters without being too costumey. Expect flirty rompers, high hemlines, and adorable buttons and details.
Brooklyn-based jewelry makers Bing Bang will also be expanding its demographic when Urban Outfitters debuts Bee 23 this fall. Bing Bang sells at Free People and Barney’s alike, and the company has already worked with Marc Jacobs and 3.1 Phillip Lim – but the UO line will make Anna Sheffield’s tough but charming designs more
Future collabs have been already planned with Charlotte Ronson, Steven Alan, and Corpus.