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Bella Hadid Takes Us Back to the 90s With Helmut Lang’s Pre-Fall 2020 Campaign

This might just be the year of Bella Hadid. So far in 2020, Bella has four Vogue cover appearances under her belt and numerous campaigns for major fashion houses (think Burberry, Missoni and Moschino). Now Thomas Cawson welcomes Bella back as the face of Helmut Lang for the brand’s Pre-Fall 2020 collection. In the stunning studio images, Bella morphs into her doppelgänger Carla Bruni (once again) for the 90s-inspired campaign captured by photographer Ethan James Green.

Helmut Lang Pre-Fall 2020 : Bella Hadid by Ethan James Green

IMAGE: HELMUTLANG.COM

The campaign hit all the right notes on our forums. “Ugh, these images are annoyingly stunning,” admitted dodencebt.

“Very 90s Carla Bruni by Patrick Demarchelier,” mikel pointed out.

“I guess the pitch was Carla Bruni for Vogue Italia by Steven Meisel in 1993,” said Lola701. “That being said, it’s all very beautiful even if it has nothing to do with Helmut Lang. Helmut Lang is now an American brand so it’s difficult to get the European edge without having that culture.”

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Marc10 was also an admirer: “The references are obvious, but this is quite stunning. Some of the strongest shots I’ve seen of Bella, she looks incredible.”

“I am ALL for this, honestly have zero complaints. A truly stunning campaign — just a classic studio setting, simple styling and Bella transporting us back to the 90s by morphing into Carla Bruni. What more could I possibly ask for?” asked vogue28.

“Beautiful. I’m impressed how much Ethan James Green has evolved as a photographer. It feels like yesterday when his modeling days were just starting and some years later he’s channeling Meisel like a pro,” praised an equally impressed Legolas.

Helmut Lang Pre-Fall 2020 : Bella Hadid by Ethan James Green

IMAGES: HELMUTLANG.COM

Are you in love with the campaign as much as we are? Share your thoughts here.

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Even Naomi Campbell Can’t Save Vogue Spain’s Disappointing July 2020 Cover

Something’s going on over at Vogue Spain. The magazine helped Hailey Bieber produce her best magazine cover to date for March, gave us the gorgeous Ana de Armas for April, addressed the pandemic with a calm and tranquil May cover and supplied Laura Dern with her first-ever Vogue cover just last month. Now the publication feeds our need for supermodels by having Naomi Campbell front its July 2020 installment. Captured by Nadine Ijewere, the icon wears a Gucci number picked by Nathan Klein for the dynamic cover image.

Vogue España July 2020 : Naomi Campbell by Nadine Ijewere

IMAGE: VOGUE.ES

But this wasn’t the Naomi moment our forum members were hoping for. “Imagine hiring Naomi just to make her resemble a piece of gaudily upholstered household furniture,” disapproved tigerrouge the moment the cover struck.

“Awful shot for a cover, a total disservice to Naomi’s beauty. That Gucci looks like an upholstered sofa from your grandma’s 70s-era condo,” agreed KINGofVERSAILLES.

“She’s looking rough, nothing flattering going on in this shot,” noted Gina Fish.

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MON wasn’t into it, either. “I can’t with the odd angle. A missed opportunity to not have a stunning Naomi portrait with her hair.”

“Naomi should stick to the one pose/styling she always does because this is just embarrassing,” said avonlea002.

“Along with the British Vogue cover by Steven Meisel, this is probably my least favorite Naomi Campbell cover of Vogue. The angle is horrible, the Gucci outfit is hideous and it’s just oh so dull, lifeless and unflattering. What a total waste!” declared vogue28.

“This is very weak for both Naomi and Nadine. I see the artsy mood they were going for, but it’s a no once again from me,” voiced Fiercification.

Are you a fan? Check out Naomi’s cover feature and share your thoughts here.

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Kendall Jenner Photographs Herself at Home for Burberry’s TB Summer Monogram Campaign

It’s not just the fashion glossies resorting to alternative measures to produce content. All the major fashion brands are adjusting their advertising campaigns, too. First came Bella Hadid‘s Jacquemus ads and now Kendall Jenner fronts Burberry’s latest promos for its TB Summer Monogram collection. Marking her second appearance as the face of the iconic British brand, Riccardo Tisci instructed the industry fave to photograph herself at home for the series of images. In addition, Kendall morphs into a CGI character with a little help from Nick Knight for the accompanying video.

Burberry ‘TB Monogram’ S/S 2020 : Kendall Jenner by Nick Knight

IMAGE: WMAGAZINE.COM

The campaign is definitely a flop for our forum members. “Sometimes no campaign is better than this homemade stuff. If you’re going to shoot a campaign during a pandemic, make it something to dream about, not a depressing reminder of the current situation,” critiqued magsaddict.

“Well, let’s face it. The campaign was doomed as soon as they booked Kendall. This is the same amount of energy she’d give in a crowded studio,” proclaimed an underwhelmed aracic.

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“Atrocious and an embarrassment to an establishment like Burberry. What on earth was Riccardo Tisci thinking? Who is compelled to purchase a product after seeing this? For me, the work of Nick Knight can be very hit or miss…this clearly being a total MISS,” shared vogue28.

“Shocked to see Nick Knight doing such mediocre work, but Kendull deserves this. She’s no star,” said phungnam96.

“What is the CGI element of this shoot? They could have given Kendall an expression and some emotion at least!” called out grimm.

Burberry ‘TB Monogram’ S/S 2020 : Kendall Jenner by Nick Knight

IMAGE: WMAGAZINE.COM

Check out the accompanying video and join the conversation here.

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Amber Valletta Delights on Vogue Netherlands’ Dreamy July/August 2020 Covers

Vogue Netherlands hasn’t really impressed since November 2019 with its Bella Hadid offering. But featuring one of the original supermodels from the 90s is one surefire way to grab our attention. This month the magazine does just that by bestowing upon us none other than forum favorite Amber Valletta for its double July/August 2020 edition. The American beauty and environmental activist makes her Vogue Netherlands debut with a pair of delightful covers. Captured by photographer Annemarieke van Drimmelen, Amber enjoys a sun-drenched day down on a Malibu beach.

Vogue Netherlands July/August 2020 : Amber Valletta by Annemarieke van Drimmelen

IMAGE: VOGUE.NL

The covers received nothing but praise. “The second cover might be the best they’ve ever had,” applauded anlabe32.

“Very lovely. Summery, easygoing, golden, late-afternoon vibe with a tinge of late-60s nostalgia captured effortlessly. Such a welcome moment of escape from the current maddening world,” declared Phuel.

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“Love the mood, so melancholic,” admired FashionMuseDior.

Forum member lauralynn025 was also a fan: “I like both covers. But I really love the first because it is giving me summer vibes, but it’s still Vogue-worthy. The second is obviously amazing…as usual with Amber!”

“I’m a fan of both covers, too. Love how the two covers complement each other in terms of color. They’re both beautiful, but out of the two, the first is my favorite. The muted yellow tones are fabulous for a summer issue, especially alongside the black masthead. And of course, Amber Valletta is always a good idea!” raved vogue28.

Vogue Netherlands July/August 2020 : Amber Valletta by Annemarieke van Drimmelen

IMAGE: VOGUE.NL

Which cover is your favorite? Sound off and see more from Vogue Netherlands’ latest here.

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British Vogue Offers 14 Covers for August 2020

The global pandemic has wreaked havoc on the fashion industry and we have to hand it to our favorite fashion glossies for powering on through the crisis. Edward Enninful has been earning major kudos at British Vogue of late thanks to a great Judi Dench cover and a trio of covers celebrating frontline workers just last month. Enninful’s latest achievement includes not one, not two, but 14 covers for the publication’s August 2020 installment. The selection of covers shows various landscapes from around the U.K. drawn by the likes of David Sims, Mert Alas and Marcus Piggott, Nadine Ijewere, David Hockney (below) and more.

UK Vogue August 2020 : British Landscapes by Fourteen Different Subjects

IMAGE: VOGUE.CO.UK

The multi-cover concept proved too much for our forum members. “Fourteen covers? Artwork after an issue dedicated to ‘normal people’ instead of models/celebs on the cover? Is British Vogue turning into Vogue Italia?” asked apple.

“Love the David Hockney one, but 14? Why?!” wondered Miss Dalloway.

“I’ve been sleeping very bad lately, but these 14 covers will surely be the insomnia remedy I’ve been waiting for,” declared YohjiAddict.

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“I quite like it to be honest! I like the concept. Fourteen is overkill for sure, but I’m here for the general idea of it. Love the Hockney and intrigued to see the others,” added honeycombchild.

Benn98 felt the same way: “It’s a beautiful piece, but very generic in the sense that it will appeal to everyone and their mum. I imagine that was the intent. But 14 covers? My god, one Farneti is enough!”

“I love the cover. It is appropriate, easily brightening up your day and giving you peace of mind amidst the chaos…” MDNA chimed in.

“It’s a beautiful cover and quite a coup for any magazine, let alone U.K. Vogue, to get Hockney — I mean we’re talking about one of the greatest British artists of the last century,” stated Fiercification.

Stay tuned for the unveiling of the remaining covers. In the meantime, share your thoughts on British Vogue‘s latest by joining the conversation here.

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Teyana Taylor Outshines Pharrell Williams and Arca on i-D’s Summer 2020 Covers

Thanks to Alastair McKimm, i-D is officially back on our radar. He kicked off 2020 with an array of “icons and idols” and asked 19 top models to pose remotely for a special digital edition back in April. Now we’re treated to “The Faith in Chaos” issue for Summer 2020 with three covers to choose from. Pharrell Williams fronts cover one (below) shot by Mert Alas and Marcus Piggott. Teyana Taylor strikes a dynamic pose on cover two (below left) captured by Mario Sorrenti. Juergen Teller snapped Arca via FaceTime for the third and final installment (below right).

i-D Summer 2020 : The ‘Faith In Chaos’ Issue

IMAGE: I-D.VICE.COM

Pharrell’s cover was the first to come under scrutiny. “The weirdest celebrity/photographer match on Earth. Looks terrible. UNIQLO catalogs look better than this and looking at the clothes — looks like this image came straight out of there,” disapproved dontbeadrag.

“Amateur cover. I don’t understand why Mert & Marcus stopped playing with the colors and over-retouching their photos, which was their trademark,” kokurox chimed in.

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“I’m here for Teyana. She always photographs beautifully,” applauded mepps.

Lola701 was also a fan: “I love Teyana! Great energy!”

“I kinda like Pharrell by Mert & Marcus…but my fave out of the bunch is Teyana Taylor. Sorrenti’s done wonders, love the styling and posing from Teyana here, who just oozes confidence. The Juergen Teller cover, however, is an absolute embarrassment,” slammed vogue28.

In the same frame of mind was mikel. “Not even Juergen Teller can get away with a cover like that. Horrible.”

i-D Summer 2020 : The ‘Faith In Chaos’ Issue

IMAGES: I-D.VICE.COM

Which cover do you prefer? Join the conversation here.