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This is How Frye Boots Is Going to Blow Up Your Instagram

If you’ve ever owned a pair of Frye boots, you know that craftsmanship is paramount to the brand. In an age of fast-fashion, The Frye Company continues its time-honored tradition of providing a sturdy, durable, high-quality product that will last you years. To honor fellow artisans who handcraft in a machine-made age, the Frye Company is debuting a new Instagram series called “Meet Our Makers.” 

Filmed by Kevin Lu of Sweat Engine, the original series features 15 second shorts with some of the most noteworthy craftsmen and women in New York, including woodworker Arielle Alasko, who launched the series this week (see video above), Giles and Henry of Two Hands NYC and Susannah Tisue of SKT Ceramics. For the next 10 weeks, a new #MeetOurMaker video will premiere at 7 p.m. every Tuesday and Thursday at @thefryecompany. For a short teaser of what’s to come, sit back and watch the trailer above, and be sure to tune in tonight at 7 p.m. for the next installment.