If you aren't enrolled in design school or working in the fashion industry, it doesn't matter how much time you spend poring over editorials and model casting lists online—there's a difference between reading about fashion brands and talking about them. The difficult pronunciation of brand names is a notorious aspect of fashion: having an unusual, hard-to-pronounce name is practically a requisite for a successful career as a designer, and TFS forums have tackled that problem with a long-running thread, Difficult Designer/Brand Pronunciation.
But the wonderful world of technology has given us a new way of addressing
minor insanely huge inconveniences: apps. That's where Speak Chic comes in. Developed by Rebelle, a mobile app company—and inspired by the aformentioned TFS thread—the $1.99 iPhone app includes an A-Z list of recorded pronounciations for the names of top designers and vital fashion lingo. The app includes an essential primer of commonly mispronounced brand names and a sleek, intuitive user interface.