Anthony Vaccarello’s Saint Laurent Fall 2020 collection was a hit on our forums. Now the advertising campaign has dropped. The vast majority of ads for the storied French fashion house under the designer’s tenure have gone over well on our forums. (It helps that they’ve featured everyone from Kate Moss to Mica Argañaraz to Kaia Gerber to Anja Rubik.) Juergen Teller is back as photographer with Vaccarello tapping his muses Freja Beha Erichsen, Laetitia Casta and Debra Shaw as the faces of the bourgeois-inspired collection with the trio striking poses around Paris.
Perhaps a change in photographer is needed for next season. “I don’t understand why Vaccarello insists on booking Teller every season. Vaccarello does beautiful collections, but these campaigns are just so uninspiring,” commented YSL87.
“Only Juergen can make a collection this good look unappealing and cheap,” echoed avonlea002.
“Vaccarello paid the wrong photographer for this campaign,” agreed GivenchyAddict.
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Sharing the same sentiment was Salvatore: “So you mean to tell me Vaccarello gave, in my opinion, the best show/collection of Fall 2020 and this is the campaign we get for it?”
“I wish it was just Laetitia — this campaign does Freja no favors. She looks like people should be ringing a hotline to report suspected human trafficking,” noted tigerrouge.
“I actually like this, but Freja just seems so out of place, I can’t help but be annoyed with her shots. Laetitia, on the other hand, is truly selling it for me,” shared Overindulgence.
But not everyone was disappointed by the outcome. “I feel like this just works. The colors pop. This gives me like…the freshness in the air after the rain, love it when Juergen can capture that mood for me,” admired russianelf.
“Love Debra Shaw. Amazing to see her in a YSL campaign!” raved mikel.
See Shaw’s ad and share your thoughts on the new Saint Laurent campaign here.