Jeremy Scott is at the top of his game right now. The designer is busy breaking down barriers and impressing us in the process. Ever since he took over the helm of Moschino back in 2013, the brand has managed to produce magnificent kitsch collections and fabulous Steven Meisel-shot advertising campaigns. The thrills keep on coming with the unveiling of the Italian fashion label’s Fall 2020 campaign. Once again unwilling to conform, the designer selects disabled gender-non-conforming trans woman Aaron Philip as the face of his Marie Antoinette-inspired collection. Aaron poses for a series of black and white portraits captured by photographic duo Luigi & Iango.
But according to our forum members, something was missing. “This screams we ran out of Meisel budget money or Meisel has decided to relax during the pandemic. Happy for Aaron, she deserves it all, but a Meisel sitting would have done more justice,” voiced WeberFanatic.
“Sorry, but this is a no for me,” added Summer Day.
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“This might be the first time I’m genuinely disappointed to see Luigi & Iango’s name on a project. I was expecting Meisel for Moschino as usual. A fun and quirky neoclassical campaign by Meisel and Carlyne Cerf de Dudzeele would’ve been stellar for this collection! I’m not a fan so far. Hopefully there will be shots in color to liven this up a little,” critiqued aracic.
GivenchyHomme wasn’t impressed, either. “The lighting is atrocious! Instead of playing copycat with Meisel, Luigi & Iango should have taken this opportunity to bring such a unique subject to life. This setup doesn’t work for everybody. She’s not one of their Barbie dolls that they can just dress up and photograph in their ‘signature’ style. More thought needs to go into it, otherwise she’s going to get lost. That is exactly what happened here.”
See more from Moschino’s Fall 2020 campaign and join the conversation here.