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Gigi Hadid Photographs Bella Hadid for ELLE’s Digital August 2020 Cover

Our favorite fashion glossies keep resorting to alternative measures to deliver content given the pandemic. American Vogue dug into Irving Penn‘s archives for its answer to the global health crisis, while British Harper’s Bazaar relied on Ashley Graham’s husband Justin Ervin for its July installment. Now U.S. ELLE puts its faith in Gigi and Bella Hadid to produce its August 2020 digital cover shoot. Bella wears Fendi (selected remotely by Alex White) for the cover image captured by Gigi on the family farm.

US Elle August 2020 : Bella Hadid by Gigi Hadid

IMAGE: ELLE.COM

The outcome clearly failed to excite our forum members. “Here we go…” said an underwhelmed Miran.

“The nightmare continues,” voiced mikel.

“Stick to your day job, Gigi! I can’t believe Nina Garcia, who has such high standards when it comes to photography, actually approved this. It’s not even close to being cover-worthy, let alone Instagram-worthy,” expressed Benn98.

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“Well, this is appalling. Her neck angle in the cover photo is so awkward…” added honeycombchild.

“Wow, famous friends and family taking pics of each other in their homes during quarantine. How groundbreaking! How utterly original! I wonder why nobody thought of this concept before…” declared aracic.

“Everything’s so substandard. Put someone like Gisele Bündchen in a similar setting and she’d be modeling like the future of fashion depended on her. It probably does,” tigerrouge chimed in.

“As much as I love me some Bella and Gigi Hadid, this feels like a total nonevent. At the very least, the coloring is appropriate as we head into autumn!” proclaimed vogue28.

Check out the accompanying cover feature and share your thoughts here.