Maria Grazia Chiuri hasn’t been able to catch a break when it comes to Christian Dior’s ad campaigns. Her debut Spring 2017 campaign looked more suited to the high street and the Fall 2017 images that followed failed to excite (even the Jennifer Lawrence ads were off the mark). Yet change seems to be in the air as Dior unveils its campaign for Spring 2018, ditching the multi-girl casting and allowing veteran model Sasha Pivovarova to steal the show. Also out is photographer Brigitte Lacombe in favor of Patrick Demarchelier who captures Sasha on the studio floor, showcasing her various works of art and proving less is always more.
But is it? The campaign left our forum members divided. “Sasha! What a treat. The shot is OK but I’m so excited to see her and I love that they included her painting, she’s very talented,” posted forum member LastNight upon checking out the campaign.
“I will always be happy to see the wonderful Sasha, a true star who can even make these clothes look decent,” added [Piece Of Me].
“Yeah, that’s how Dior rolls these days, the best thing in this campaign is Sasha. Period!” wrote elle_gb.
Not everyone was feeling it. “This is surely an improvement from the other seasons, as at least it has a sort of concept behind it, but what makes the image interesting is Sasha and her art, not the clothes, which still look like something I could easily find in any Zara store,” pointed out apple.
“This looks even cheaper than Zara,” added fluxxx.
TaylorBinque slammed, “How dare you have Sasha and yet you come out with the most uninspired boring fashion image. If you want to make a feminist statement then go for it. Go big. This is way too cliche and right on the note for a house a prestigious as Dior.”
Care to see more? Check out the campaign in full and express your thoughts with here.