After the hype surrounding Givenchy’s mainline advertising campaign died out (with the ads receiving a bashing on our forums), the brand quickly began to generate buzz via social media by asking followers to guess who the new face of Givenchy Jeans was. A whole host of names were thrown around but we should’ve recognized those golden blond highlights anywhere since it’s Gisele Bündchen fronting the campaign for Fall 2016. Following in the footsteps of Candice Swanepoel and Irina Shayk, Gisele was shot by photographic duo Luigi & Iango as she posed topless on the shoulders of Brazilian actor Cauã Reymond.
So far, members of our forums aren’t exactly jumping for joy over the campaign. “Yes, good to see Gisele in a Givenchy campaign but doing the same pose as their previous ‘Jeans’ stars and so… They wanted to create a hype around nothing. This is just another example that she is more a Givenchy girl than a Chanel girl,” posted an uninspired Lola701.
“If only they’d drop this concept… I’ll never complain about Gisele being in anything but this is so beyond boring,” ranted kokobombon.
“Boring. They could have chosen a cheap random newbie to model for this. Zzzzz,” exclaimed an unimpressed DutchHomme.
Are you a fan? The brand could’ve at least switched up the concept, you must admit. Add your own two cents here.