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H&M’s Summer Campaign Stars A-Listers Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly (Forum Buzz)

Our forums were treated to an exclusive first look at H&M‘s newest campaign and we’re delighted with the A-list casting. Heavyweight models Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly show off the Swedish retailer’s bohemian-inspired swimwear and summer collection, photographed by Lachlan Bailey on the picturesque shores of Antigua.

Ad Campaign H&M Summer 2015 Models by Lachlan Bailey


Our forum members were quick to respond. “Amazing A-list cast. They make this look like a Cavalli campaign!” raved DutchHomme, hitting us off on a positive note.

“Fantastic casting!!” justaguy repeated right away.

In agreement was Nymphaea, who declared the girls were an “amazing foursome.”

Forum member fashionlover2001 continued to share the same sentiments by writing, “The first thing that came to mind was what a wonderful cast. Top models all the way. And the campaign looks well executed. Joan and Natasha look like pure perfection. Actually all the models look great!”

But not everyone was in the mood. “I don’t like the shot, it looks awful. Why does my Doutzen and Natasha look so unrecognizable? I’m angry! Hopefully the rest of it will look better. I see Adriana got the most terrible look,” Benn98 complained.

“The four are great models, but this is all they get? It’s a bit poor, imo. Natasha’s pose is weird and I don’t like how her hair looks. I don’t like Joan’s legs, it looks weird. Doutzen is only decent in the shot. I can’t feel the connection between them, which is sad. Hopefully, there are other shots better than this one,” added an optimistic thatsfierce.

Check out some more images from the campaign and join the discussion here.