James Franco’s ever-expanding resumé will now include the job of ad director for 7 For All Mankind. The brand is set to launch a dedicated YouTube channel for its spring campaign that will feature short, two to three minute video vignettes created from the hours of footage that the actor-director-scholar shot for the line. A total of ten episodes will eventually be available at YouTube.com/7forallmankindjeans.
Model Lily Donaldson is the focal point of the campaign, but a throng of supporting actors, artists, models, and musicians round out the cast. It’s unclear at this point if the resulting clips and images will be charming, sexy, boring, pretentious, or one big hyped up gimmick. “This might end up a hipster nightmare but the print campaigns looks good to me so far,” SugarMe commented. “And I definitely like this better than their previous campaigns, which I always thought were a bit bland,” she added.
“Unfortunately it is a hipster nightmare just by the fact that James Franco is shooting it,” Urban Stylin argued. “The cast doesn’t help matters. I wish it were only Lily. It just feels too LA,” he lamented.
I guess we’ll know for sure when the first ad debuts on YouTube on February 15. For now, sneak a peak at the video below for a preview of James Franco hard at work behind the lens.
Images: wwd.com via the Fashion Spot forums.