She’s the trusty beauty guru for millennial icons like Paris Jackson and Lucy Boynton. We’re talking about makeup maven Jo Baker, a real pro when it comes to showstopping eye makeup. And her Instagram is a treasure trove of out-of-the-box beauty looks.
What we love most about Jo’s work is how she combines minimalism and maximalism. (See: Lucy’s Met Gala look featuring well-placed diamanté crystals.) Jo loves playing with nudes and neutral shades and adds quirky details and drama to practically every look.
We had a tough time narrowing down her best eye makeup looks on Instagram, but here are our top five picks that deliver plenty of inspo.