You can’t go wrong with classic beauty brands like Tom Ford, Clarins and Vichy, but thanks to platforms like Instagram, more up-and-coming brands are sharing the spotlight. These brands may not have Estée Lauder-size marketing budgets, but when it comes to results and packaging, they’re equally worthy of our dollars. These shiny new labels are also developing devoted cult followings, which could turn into major payoffs just like Drunk Elephant.
Which brands should you be keeping your eyes on? Check out the slideshow above to see the standouts.