We’ve got good news for every single person who colors their own hair. Trial and error is now a thing of the past because L’Oréal is bringing personalized hair color to the market through its latest incubated brand, Color & Co.
“The idea was to put an end to unpredictable color results that a lot of users go through when they go and get box color on the shelf. They scarcely get what’s on the box…if you’re a brunette, you’re a blonde, you won’t get the same results,” said Olivier Blayac, general manager of Color & Co.
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“Leslie had resistant grays at her roots and dry, over-processed ends. She needed those grays covered and her ends refreshed. The formula I prescribed was a soft natural blonde with hints of gold to add shine and evenly cover her grays. Our Infuse after-color Conditioner locked in moisture, giving her a healthy-looking result” – @tdpsalon
The personalized service starts at $19.90 and includes a 10-minute video consultation with a professional stylist and customized hair coloring products shipped to your door (in just three days, no less). Based on the brand’s before and after photos from Instagram, the results are pretty impressive.
You’ll be able to sign up for your personalized hair coloring experience starting today in the United States. Color & Co and L’Oréal hope to expand the business to other countries as well.
Learn more about the convenient service on Color & Co’s website.