It’s hard not to love Tom Ford, La Prairie or even drugstore brands like Vichy and Yes To — and they have a place in all of our beauty routines. But in this age of mega-conglomerates, it’s our duty to support small brands whenever we can. A running trend among the most promising up-and-coming beauty lines is that they are exceedingly conscious about clean ingredients and actually nourishing our skin. Many of said brands are formulated with organic ingredients and are free of chemicals and toxins that commonly irritate faces and bodies. That consciousness often spills over to packaging with many brands opting for recycled materials.
Here’s a look at 11 awesome new indie beauty brands to consider working into your beauty regimen.