Gucci may be the hottest thing on the runway (especially those ubiquitous loafers), but in the beauty world, it’s all about Korean beauty products. Sheet masks have gone from creepy-looking things that only the most inquisitive beauty lovers tried to products that we all buy in bulk.
It’s not just our love affair with K-beauty that has moved quickly. Korean skin care moves at jet speed with innovations coming out every few weeks. One minute we are learning about sheet mask mistakes and ampoules and the next we are discovering pressed serums and exfoliating pads. It’s these innovations that keep us coming back for more.
For those who are addicted to the latest Korean beauty and want to know the newest breakthroughs, we asked the experts about the trends and products that will soon be on everyone’s radar.